Alert: All GHeL courses that were previously approved for FAC-COR CLPs will need to be re-approved, following the relaunch of FAI on July 1, 2022.  Please hold on submitting certificates for GHeL courses for CL credit until further notice.

Applying Segmentation to SBC in Family Planning

Convening of Women's Saving Club. Credit: MCHIP / Karen Kasmauski

This course will provide insight into how segmentation can be a valuable asset in implementing social and behavior change programming within family planning and other health areas. The course will provide a brief overview on how segmentation is completed and more extensive content on how to apply the results to programming. The student will complete the course with a greater appreciation for the value of segmentation, and how it could help their own organization’s efforts.


  • Describe the value of and role for segmentation in the process of implementing social and behavior change programs
  • Identify the steps necessary to conduct an audience segmentation effort
  • Identify what a successful segmentation looks like
  • Describe how a segmentation can be leveraged to develop social and behavior change interventions


  • 2 hours


  • Monday, June 14, 2021

Course Authors: 

  • Jessica Vandermark
  • Todd Penke
  • Marc Allen
  • Lynn Van Lith

Course Managers: 

  • Mike Myers, GHPOD II